Creative direction and art buying sit at the intersection of vision, collaboration and taste. At TIAGI, we support brands in shaping ideas, curating the right creative partners and ensuring every element of a project feels considered and aligned.
Some teams come to us with a fully formed concept. Others ask us to help refine the idea, build the team around it or guide the early development. We are comfortable in both roles. Our focus is always to understand the intention behind the work and protect it throughout production.
What TIAGI Offers
Our creative support spans:
- Early stage creative alignment
- Curation of photographers, directors and stylists
- Sourcing extended creative partners
- Support with treatments and visual boards
- Creative management throughout pre production
- On set support to maintain cohesion
- Oversight during handover into post production
We work as both a sounding board and a structural partner depending on the needs of the team.
Creative Direction: From Concept to Delivery
When brands invite us into the creative process, we begin by understanding the world they want to build. This includes:
- The core message
- The visual language
- The tone of the campaign
- The cultural or seasonal context
- Any limitations or opportunities within the brief
From here, we help shape mood, references and direction in a way that feels achievable within the production blueprint.
Our involvement is always collaborative. We amplify the idea without overpowering it, and we offer clarity where the brief may need refinement.
Art Buying: Finding the Right Creative Minds
Art buying at TIAGI is rooted in curation. Over the years we have built relationships with photographers, directors, stylists, hair and makeup teams, set designers and extended creatives across key creative markets.
When recommending talent, we look at:
- Aesthetic alignment
- Working style and personality
- Experience relevant to the brief
- The level of craft needed for the outcome
- How the team will collaborate together
This ensures the creative team feels cohesive and comfortable, which has a direct impact on the quality of the final work.
We handle all commissioning details including rates, usage, contract negotiations and scheduling.
Supporting the Creative on Set
Once production begins, TIAGI stays close to the creative flow. We ensure the structure supports the vision, the team has what they need and the day moves with clarity.
If the creative director or photographer wants full autonomy, we work quietly in the background to maintain order.
If they want partnership and creative support, we step in confidently.
This flexibility is one of the reasons brands trust us.
Why Teams Choose TIAGI
- A clear understanding of creative environments
- Strong curation and talent matching
- Ability to support or step back depending on creative leadership
- A calm, collaborative presence
- Experience delivering work that feels elevated and intentional
At TIAGI, creative direction and art buying are not services we bolt on. They are integral to how we build teams, protect the idea and help brands achieve work that feels distinctive and well crafted.
