IONA JUDD is a London based Creative Director & Consultant specializing in luxury fashion, beauty and fine jewellery.

Drawing on interests in fine art and craftsmanship Iona has a strong instinct for colour, form and materiality which she combines with strategic thinking to develop innovative 360°campaigns, brand worlds and experiences. Iona collaborates closely with agencies, directors, designers and artists to bring these projects to life.

Iona studied Jewellery Design at Central Saint Martins and joined De Beers in 2015 as Senior Art Director. Iona conceived and delivered the De Beers global advertising campaigns Where It Begins and The Enchanted Lotus before going freelance. Recent projects include brand repositioning for Omorovicza, where she is currently the Head of Creative, and Harry Winston, alongside multi-sensory experiences for Vacheron Constantin and Shiseido.